LANDHEP | Out-of-home media planning

Activation & placement performance

Network activation (Σ visit index × mobile) —

Top placement efficiency —

Mobile activity, SES & interest-weighted placements

Each cell uses activation = visit index × mobile-style activity with the selected hour curve. SES and interest adjust modeled value inside each placement geofence. Rankings follow your configured placement inventory.

Activation layer Ad placements

SES weight on value (100%)

Higher weighting favors high-SES cells in modeled reach value (not raw reach counts).

Interest weight (100%)

Higher weighting tightens vertical fit using per-area interest signals.

Placement efficiency (top 8)

Map

Violet cells show visit index by grid. Orange glow shows normalized activation (visit index × mobile). Amber ring and tile mark each placement geofence.

Footfall & visit window

Activation (footfall × mobile)

Placement geofence